Watch HDToday. Director Pauliina Punkki wants to find out what happened in Kittilä, home to 6,500 people and 12,000 reindeer? How a young, green feminist from Kauniainen, first hired and then fired by the municipality as its third mayor, created a snowball effect with no end in sight. A media circus, lawsuits and the new state law Lex Kittilä are just some of the consequences of the snowball effect.